I DO: MACY’S WEDDING & REGISTRY

Wedded bliss starts here, in store and online. Beyond selecting objects of desire, the registry was formed to make getting married simpler, more organized and an even more blissful event. Just by joining, couples automatically signed up for perks and privileges, rewards, discounts, events, and a dream fund for the ultimate group gift card from loved ones. As creative lead and in partnership with the team, we developed 360° campaigns that doubled as an invitation to register. Over the years, each story reflected the times, trends, newness and every mix of marriage across all media including national magazine, registry guides, digital, video, social, mobile, station domination, in-store events, press events and blog articles.