Minimalism and femininity ruled the Doo.Ri for Impulse Only at Macy’s collection in a collaboration that was all about NYC art galleries. With inspiration for the creative storyline coming from the galleries, one was recreated as a set to conjure the spare minimalism of an art room in which the art is focal point. Muse and minimalist icon, Guinevere Van Seenus, was chosen to accentuate the less-is-more theme. Behind the lens, photographer Josh Olins, applied his artistic sensibility for composition capturing the perfect mix of mood and moment.