MADE for Impulse

The MADE for Impulse Only at Macy’s collaboration resulted in a collection inspired by New York’s MADE Fashion Week initiative, an undertaking that brought us Jenne Lomardo, MADE co-founder and influencer. With her pulse on the millennial heartbeat, Jenne, herself, played model and muse and was accompanied by the IT girls of the day.  

The narrative of the Fashion Week theater was translated into a creative idea, and for the set, the strategy was to reenact the backstage action and organized chaos that takes place behind the scenes bringing the fun, energy, fast pace and cool commotion to the storyline. 

For the first time ever, a campaign featured a full sitelet dedicated exclusively to the collection and included a lineup of traditional and digital media: video, national magazine, online, station domination, in-store and press events.

© 2018 Helane Blumfield