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Taking cues from her own closet, Nicole designed the Nicole Richie for Impulse Only At Macy’s collection -- one that embodies her colorful, bohemian style. From closet to set, the boho chic theme was incorporated into the creative idea and served as inspiration for everything from backgrounds to props.
Fashion photographer, Camila Akrans, noted for her relationship with vivid color and sensuality, was instrumental in creating a visual experience that spotlighted the subject, muse and designer, Nicole Richie.
The buzz around the collaboration quickly gained steam with a 360° campaign that covered a breadth of media designed to reach the Impulse sweet spot of millennials. Every touchpoint was hit with assets that included video, national magazine, online, station domination, in-store and press events.
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