The thing about Spring is the flowers, the pinks and the romance with uplifting fashions it brings! That was exactly the central focus of creative direction for the first of Macy’s new anthem campaign, Celebrate. For the Celebrate Spring initiative, the emphasis was on rounding up and unleashing the seasonal trends and must-haves on adoring brand fans to reinforce Macy’s as the fashion authority.
DIGITAL AND SOCIAL
With Spring filling the air, our digital drive and social implementation boosted exposure across all technologies including mobile, social media, mBlog, internet and all channels targeting fashionistas.