04

FASHION

As Sr. VP Creative Director and together with Macy’s Fashion Office, we delivered of-the-moment styles and stories to fashion devotees. Each season, we would pinpoint trends, formulate ideas and seek out locations, photographers, models, stylists and
entire crews! On the creative side, Art Directors and Writers worked swiftly to put names to trends and verbal messaging to
visual communications. The resulting mash-up of Macy’s Magic was pipelined across all materials including print, broadcast,
motion, digital, social media, station domination and more to tell our seasonal trend stories and captivate fashion-crazed
fans through targeted 360° campaigns.

Celebrate Spring

Fall Trend Report‚Äč

Pure Jeanius

Only@Macys

HSQ Renovation

Impulse

© 2018 Helane Blumfield