PURE JEANIUS

Pure Jeanius seized on the denim obsession with a campaign that highlighted every variation of denim, from distressed and embellished to fits and fashion statements. We had the DNA to prove that we were the denim destination and we spread the love through a media blitz featuring print, spot TV, homepage takeovers, mBlog posts, motion, social and digital channels and more.

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© 2018 Helane Blumfield