A leader in private label development, Macy’s created unique and differentiated merchandise filling gaps with assortments designed to appeal to a highly targeted, style-conscious customer. Marketing programs were instituted to support Only@Macy’s and creative rollouts included concepts and narratives expressed through 360° campaigns that drove the target sweet spot to purchase via motion, print, online, in-store, station domination, broadcast and more for exposure across all touchpoints.
Anna Loves I•N•C International Concepts: The iconic designer with a flair for cowboy/rockstar style put on a fashion editor hat to handpick pieces that embody her signature style. Captured in print, motion, social media and digital outlets, the 360° campaign invited everyone to fall in love with I•N•C, too.
I•N•C International Concepts for Her. Wishing every fashionista a very I•N•C Holiday, our Only@Macy’s initiative celebrated the most stylish time of the year with festive flashes of gold, winter white and the very merry reds of the season. The strategy underscored fashion exclusivity and styles created for Macy’s alone.