The multi-million dollar talk-of-the-town reinvention brought state-of-the-art innovations to the almost 242,000 square feet of
richly reimagined space. Makeover magic transformed floors into vast expanses that introduced the largest shoe store ever, a deluxe new Men’s Store, chic, new fashion shops, more of the designer brands the customers demanded, red carpet services
and so much more. The luxury overhaul called for a big reveal that engaged anticipating crowds through dedicated brand books, newspaper broadsheets, video, mobile, online, outdoor, special events and celebrations.