The storyline for our Fall Trend Report was more a call to action: update your wardrobe with the latest Fall trends, looks and

must-haves designed to make bold statements. Legendary fashion icon and Macy’s star, Iris Apfel, brought her unique, colorful wisdom to enlighten and inspire customers while Macy’s Presents Fashion’s Front Row unleashed runway fever on fashion-loving crowds. Right on strategy, content reverberated through a widespread campaign including, but not limited to print, broadcast,

online and social and digital platforms.  


With the creative team in hyper cyber mode, social and digital energized and motivated target consumers intensifying our push to underscore Macy’s as the source for the most-wanted, must-have trends. Streaming straight from Macy’s Presents Fashion’s Front Row, on-the-ground reporters broadcast live from Instagram bringing the rock ’n roll vibe and runway energy in real time to fans, followers and fashionistas everywhere.

© 2020 Helane Blumfield