IMPULSE

Macy’s destination for fashion-forward trend enthusiasts. The store-in-store where cutting-edge designs, curated assortments and iconic designer collections satisfy the younger, cooler customer’s fashion impulses. The place where progressive designers enter as emerging talents and exit as fashion virtuosos. With our millennial strategy in place,

we designed and developed relevant, fashion-focused materials targeting the trend-smart echo boomers. From motion

to print, social, digital and more, the magic hit the media across all major touchpoints highlighting the newness,

innovations and got-to-have styles of the season.

© 2018 Helane Blumfield