DESIGNER COLLABORATIONS

The kick off of rotating capsule collections at Macy’s introduced a new level of collaboration. Powerful partnerships were formed in which designers, the Fashion Office and Creative Director joined together in concept and vision to develop anecdotes that combined point of views and made branded statement for both designer and Macy’s. Mini motion pictures detailed the capsule collections created exclusively for Macy’s.
 

© 2018 Helane Blumfield