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The still image alone is only a part of a story. Adding motion to the mix inspires a whole different set of emotions by introducing a new layer that elevates a brand story, gives it life and invites a viewer to be in and feel the moment. From casting and filming to editing, the strategies were in place to create more emotional, compelling, customer-engaging experiences in which the brand and the viewer were active participants whether on a laptop, tablet, mobile or in-store monitor.
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