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Trends are the single most important style statements that distinguish Macy’s as the fashion authority and destination. In collaborations with Fashion Office insiders and A-list designers, ideas were blown out into stories caught on film for not only entertainment, but also for infotainment. Highlighting the hottest trends, delivering big style inspirations and outputting fantasy and fashion through motion, transformed my team of content-makers into extraordinary storytellers. 

Macys presents: The Edit. A concept that put the spotlight on Macy’s own style-setters who travelled the globe to seek out the hottest trends. The Edit takes the guesswork out of putting together a trending-now look with insider-curated pieces and ideas inspired by runway and street scene fashions.