TREND 

Trends are the single most important style statements that distinguish Macy’s as the fashion authority and destination. In collaborations with Fashion Office insiders and A-list designers, ideas were blown out into stories caught on film for not only entertainment, but also for infotainment. Highlighting the hottest trends, delivering big style inspirations and outputting fantasy and fashion through motion, transformed my team of content-makers into extraordinary storytellers. 

Macys presents: The Edit. A concept that put the spotlight on Macy’s own style-setters who travelled the globe to seek out the hottest trends. The Edit takes the guesswork out of putting together a trending-now look with insider-curated pieces and ideas inspired by runway and street scene fashions. 

Fall Fashion Videos: Extensions of The Edit, this series of fashion films featured iconic designer brands. Each was created to inform and educate customers on how to incorporate big-city edge into a wardrobe with fashionable and practical pieces. 

The It List: Front and center were top picks of the season straight from the desks of Macy’s fashion directors. Our partnership with the Fashion Office resulted in trend videos highlighting head-to-toe pieces to buy, love and wear all season. 
 

Celebrate Summer: Truly a celebration of the season executed through a mini series which captivated viewers and

supported the season’s trends with colorful, whimsical clips that played up our summer romances with road trips, block

parties and beach combing.   

© 2018 Helane Blumfield