In collaboration with NYC branding agency, Figliulo & Partners, we crafted a storyline that centered around individual style as the key to what you need to conquer the world. The narrative captured the process of getting ready to go out, from the frantic search for the right pieces to the perfect makeup and the finishing touches that pull a look together. Set to the music of Get Ready for Fall by Gary Clark Jr., the anecdote became an omni 360° initiative that played out across multiple channels: spot TV, direct mail, macys.com homepage takeover, station domination and social media for a far-and-wide reach.
In the biggest celebration of fashion ever, MACY’S PRESENTS: THE EDIT was simultaneously kicked off with GET READY.
The initiative energized the season and offered customers curated mixes of clothing, insider picks and inspirations from
fashion directors who scoured the world and translated runway and city looks to fashions we wear.